Brand Consultant & Strategic Advisor
Sydney-born, NYC-based since 2012 (stints in Portland & Cupertino notwithstanding).
I fell into marketing through the backdoor circa 2006 (record labels, marketing at a hospitality group, and a fashion-tech start-up) and haven’t looked back since. Culture continues to be the consistent pulse of my career, & I do my best to operate in service of it. Lately, I work best as an independent operator to fill skill gaps or focus on culture-leading initiatives in-house. In my past, full-time life, I enjoyed working in Global Brand teams at companies like Netflix, Nike, and Apple.
I’m currently available for consulting engagements as a solo operator, or in smaller teams via the consulting, research and strategy studio I am building out at Goodgame.
Resume & Client List
Independent Consultancy, 2024
Freelance Brand
UGG
Arc’teryx
Nike (Global Comms)
Chegg
Senior Director, Brand Lead
Full Time - 2022 - (May) 2024
New York
Cash App
Global Brand Creative + Strategy
Full Time 2021 - 2022
New York
Netflix
Global Editorial Director, Nike Sportswear and
Global Brand Director, Mens Lifestyle
Full Time 2019 - 2021
Portland, Oregon
Nike
Nike Sportswear
SPRING /SUMMER 24
WOMENS WORLD CUP ‘23
WORLD CUP ‘22
Freelance Brand Narrative
2022 - 2024
The FADER Magazine
VP, Strategy and Integrated Marketing
Full Time 2017 - 2019
Refinery29
Senior Dir, Brand Experiences
Full Time 2016 - 2017
New York City
Adidas Originals (NMD)
Brand and Content Strategy
Freelance at The 88
2016
Apple
Senior Planner, Social
Full Time, 2014 - 2015
Cupertino, California
& A lot more work before that via Agencies, in strategy roles focused on clients like:
Beats By Dre
Reebok
Old Navy
& More