In 2022, Cash App identified an opportunity for their Visa debit offering to be more expressive, and even act as a signal-boosting accessory for a young, style-forward audience.

We developed a strategy following the ‘sneaker drop’ model, for a premium, $5 take on the mainline cards, and partnered with emergent designers to bring their brand codes and vision to our product. I worked across two distinct launches, with one of the drops breaking all previous records on Card releases in under a week.

Role:
Brand Strategy / Leadership
Partnership + Talent Strategy/Casting

Pink Results:
- full sell through, followed by a re-release
- 76M press impressions
- $M’s in revenue from purchase