NETFLIX GLOBAL BRANDWorking as a Global Brand Creative / Strategist in the Netflix Global Brand team in 2021, my first campaign launched a mere 3 months after I started; a global platform inviting emerging and iconic (hello, Sophia Loren!) talent to celebrate Netflix’s power as the only world-wide entertainment platform for storytelling.
We heroed talent in each key market, and developed editorial extensions for those we couldn’t capture as part of our film explorations.
Role:
Global Brand Creative
Launch: July, 2021
Project: Netflix “Golden” AAPI Platform / Community, 2022
Role: Brand and Launch Strategy, Creative and Talent strategy
Results: Just hit 500k, fully organic following
I loved working in partnership with Golden’s lead, Lucie, to develop an announcement strategy and supporting content for Netflix’s only community for the Asian diaspora.
