I have worked to develop strategies for content and editorial to support Nike Sportswear from 2019 (inhouse, as part of a small 'transformation’ crew) right up until 2023 as a freelance Brand Narrative consultant. Both vantage points act as vital strategic partners to drive 365 engagement with Nike’s core audience across its entire owned ecosystem: Content independent of campaigns, and also extensions and amplifications of brand-defining work.

Within Nike, the Brand Narrative discipline acts as a key strategic and creative leader developing the voice of the brand. This role must act to cultivate and evolve an ever-shifting team of multi-faceted creatives to assist in developing narrative film and content work. They lead content creation teams in the writing, editorial planning, and execution of brand-defining concepts for athlete, cultural moment and lifestyle initiatives.

My first content launched publicly in 2020, but i’ve also included campaign extension work I have had a hand in since then.